DESIGN RE-BRAND:
One Drop 

The objective for this project was to create a full re-brand for an existing company. One drop is a medical device company that focuses on diabetic devices. Their brand design had little narrative and direction and was too feminine. For the rebrand, I added a tag line that speaks to the logo, and gives the brand more life and modernization.  While this is a medical company, I wanted to remove the consumer's burden of having to deal with medical devices. The goal was to create a more attractive design that stood out from other generic medical companies. The brief  included logos, product deliverables, business cards, a GIF, app icon design, and website option.