TORCHE
The Only BBQ Kit for Everyone
Package Design for Multi Item Kit

ABOUT
OVERVIEW
CONCEPT
DESCRIPTION
Torche is a seven item BBQ kit, designed for anyone interested in, or new to, cooking and grilling. With a focus on the raw elements, the design features real charcoal texture and hand-drawn type.
Torche is all about simplicity and raw elements when it comes to grilling. Torche hopes to reinvent grilling as not just a male-dominated hobby, but as an activity for all who are looking to get outdoors and experience the beauty in cooking. The design was inspired by raw elements and texture found in nature. Every aspect of the packaging was carefully chosen to match the brand as a whole and give the tool a unique look.
The Torche kit includes two BBQ sauces, four BBQ rubs, a spatula, tongs, a meat knife, a meat thermometer, and hand mitts. Each item in the kit has a unique charcoal drawn illustration, inspired by that item and its use. These illustrations were done on heavy weight paper to work well with the treatment of the hard and soft charcoal used. These graphics, combined with the neutral color palette, give the packaging a raw and natural look. The items all have
distinct and quirky names that carry throughout the brand. The packaging is designed to replicate the feeling of grilling, but in a way that reinvents the hobby to be for anyone.
IDENTITY
The logo was hand drawn with charcoal to represent the concept of raw and natural materials. It was digitally refined to add contrast for use on packaging. The logo matches the hand drawn patterns and designs.














