Nectar is a health and food brand that offers ‘Nectar of the Goddess’, a simple and healthy take on sweet and sugary syrups. Stevia is a zero calorie, plant based sweetener, however, there are no stevia-based simple syrups designed for coffee.

 

The packaging design mixes female ancient statues with modern design elements to create a magical and inviting aesthetic. This design represents female empowerment by encouraging healthy food options and depicting female icons. Each goddess inspired the design of the individual labels based on their unique qualities and powers.

 

For this packaging project, three bottle labels of stevia simple syrup flavors were created. The deliverables for this project include logo and full identity branding, three flat labels, physical delivery of design, and outer container. Through graphics and type, the design depicts three of the most powerful ancient greek goddesses and how they have passed down the sweet stevia nectar to humans to enjoy.  The three flavors include Aphrodite’s Caramel, Athena’s Vanilla, and Artemis’ Mocha. The point of purchase display depicts Mt. Olympus and showcases the bottles on a golden stand. It was created out of wood and structured to highlight each bottle. The display highlights the bottles and incorporates golden leaves and clouds for visual interest.