ROUTE & VINE
Take a Journey Around the World and Discover your Taste in Exclusive Wine
Visual System for Branding Package
ABOUT
OVERVIEW
CONCEPT
Route & Vine is a wine company that offers a wine tasting starter kit, designed for uneducated drinkers, looking to learn more about wine and its rich history.
The goal of this project was to create a visual system that promotes wine tasting and educates a young adult audience on the wine-making process and wines globally. Visually, the objective was to create a cohesive brand identity that is timeless, textured, and fresh compared to other wine brands. Wine is the oldest forms of alcohol in history, but today it is often overlooked by young drinkers. This is because the younger crowd is uneducated and perhaps timid when it comes to trying wine.
IDENTITY
The branding was design to be welcoming, friendly, and elegant. The logo was inspired by Roman oak leaf crowns which was a symbol of royalty and honor. The brands colors were inspired by the global rich wine culture of the selected countries.
WINE LABELS
Each bottle in the wine tasting kit, showcases illustrations of the country that it is from and comes with a brief summary card of the wine’s description, and wine traditions. These uniquely shaped labels are die-cut labels, that set apart design from others on the shelf. The wine cards are designed to be simple, easy to read, and descriptive of the wine itself. The cards are detachable so the customer can save the card after they have finished the bottle.
PACKAGING
The bottles are pack with care in elegant boxes to ensure safety while being delivered. Each box features the digital illustrations from the wine labels. The outer box displays the logo and invites the consumer to the Route & Vine experience.
DIGITAL MEDIA
The website and social media promotes brand awareness and customer experience. The Instagram focuses on the vineyards and the education of vine while the website provides information on the brand. The brand overall is friendly and colorful, welcoming anyone interested in learning about wine and the global wine culture.
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